SEO Tips and Strategies for Doctors and Plastic Surgeons
SEO Tips and Strategies for Doctors and Plastic Surgeons
Photo by catarojash on Pixabay
The Internet is a powerful tool for marketing and selling everything from homes to services. But for businesses looking to reach new customers or expand their customer base, it can also be a dangerous place. When businesses first appear online, they often experience erratic traffic and low search engine rankings. But with a little help from SEO (search engine optimization) strategies, business owners can get more patients searching their websites and better search engine listings.
Moreover, with the right SEO strategies, business owners don’t need to be doctors or plastic surgeons to create successful digital practice footprints. In fact, many physicians and cosmetic surgeons already use SEO for doctors techniques to remain top-of-mind when potential patients search for doctors or plastic surgeons. So how do you go from being ignored by Google to earning page views, page likes, and even keyword clicks? Here are some tips on how to start your own online cosmetic practice:
Plan And Execute A Strategic SEO Plan
When it comes to SEO for doctors, planning is the key. Your SEO strategy should account for the seasonality of your practice and the competition. You don’t want to fall in SEO Siberia during the off-season.
Moreover, you want to target patients during the peak performance periods of their search engine visits. For example, if you have patients who search for plastic surgeons in the San Francisco Bay Area, you want to rank higher than average in the search results for that area during that time. And, if you have patients who search for the best sinus doctor in Dallas, you’ll also want to rank higher than average for that area during that time.
Optimize Your UTM (Unique User-Moment) Data
The first step to optimizing your UTM data is to understand what your unique user-moment data is. What are the data points that are unique to your practice? The most important data points to analyze are your UTM data points. UTM data is the first level of granularity and is determined by how often a patient visits your office and how much they value your services.
So what are the best practices for optimizing your UTM data? Optimize your UTM data using Google Trends. This is a great tool for seeing what topics your UTM data is trending around and understanding your competitive landscape. Use your Google Analytics data to identify your most popular categories and create UTM suggestions for those areas. Identify recurring themes and top-performing topics in your UTM data. Using those data points, you can create a content strategy around those topics.
Bandwidth Is Key
With more than 80% of internet users now owning a computer, bandwidth has become even more of a factor in online marketing. But don’t worry, it’s not just Google that has something to say about your online presence. You also need to take into account the speed and reliability of your internet connection. If you’re experiencing frequent speed complaints or outages, you may want to consider establishing a minimum download speed. And last but not least, you need to make sure that you’re Solomonizing (for lack of a better term) digital marketing efforts. This includes optimizing your web design, including the loading speed of your site, and your digital marketing strategies.
Use An Infographic As Your Digital Billboard
No matter how good your SEO or digital marketing plan is, your website won’t get you much traffic if your digital content is poor or nonexistent. The only way to create engaging digital content is to create content that your audience will find useful and/or enjoyable. That’s where an infographic comes into the picture. By pairing a high-quality image with useful and timely information, you can create an infographic that will get your audience’s attention. A great way to create engaging and useful infographic content is to partner with social media influencers. By partnering with social media platforms like Facebook and LinkedIn, you can exchange images and create content that you can easily embed in your blog or website.
Show, Don’t Just Tell
Although you may want to focus only on showing your patients and the world what you have to offer, you also need to make sure that your website and digital marketing strategies deliver the information they need to make an informed decision. To be successful, you need to be able to clearly show your patients and the world what you do. A good start is to use clear visuals on your website to help patients understand your services and how they can benefit from your services. Visuals include images, tables, graphs, and videos. Moreover, you want these visual elements to pop off the page and not be buried in a sea of textual content.
Bottom Line
Nowadays, it’s not unusual for people to search for doctors and plastic surgeons online. Your digital presence should reflect who you are as a doctor and what you offer. With the right SEO and digital marketing strategies, you can start growing a patient base, earn higher-quality leads, and improve your search engine listings.
